What counts as what on this page
We keep these labels strict. One Prompt Studio, the sportswear film, the Lisbon AI week promo and the lighthouse effect are independent concepts and promos, made without a commissioning brand. The Gleamit product story is a product promo for that marketplace. We report no sales or campaign results for any of them, because we have none to report.
The production workflow
- Start from the single message. One viewer, one idea and one action. A 15-second ad has room for little else.
- Choose the format you can actually deliver. A staged presenter, a product story, an impossible shot or a phone-style clip. Each one below needs different inputs.
- Lock the cast and product as pictures. Sheets hold identity from shot to shot. Use real product photography as the reference.
- Plan shots of 3 to 6 seconds. Each with one action and one camera idea.
- Draft cheap, then finish. Test at 720p or lower. Three takes per shot is a sensible budget start.
- Add the voice and captions in the edit. Keep overlays and text out of the generation. Matting tools and models damage them.
- Check the details at full size. Logos, hands, labels and screens. Fine product lettering is still unreliable, even after an upscale.
- Cut variations from the same shots. Change the hook and the first three seconds, and export 9:16 and 16:9. Reframe from a horizontal original where you can: outpainting a vertical cut invents two thirds of the frame.
Staged presenter: a person who speaks your message
One Prompt Studio shows the format. The presenter is a generated character, the studio is a reference picture, and one 30-second generation on Wan 3.0 cost $6.00. We then converted the speech to a custom voice without moving the words. The same recipe works with a real client’s photo and their own consent.
One Prompt Studio. Independent promotional film.
UGC-style clips: what works, and what you must not do
UGC here means the look: a phone-held, informal clip of a person talking or using something. To get that look, prompt for a phone camera, ordinary light and small imperfections, and keep the framing simple. Avoid the word “cinematic”, which pushes models towards a polished look.
The line is honesty. A generated person presented as a real customer sharing a real experience is a fake testimonial. The US FTC’s rule on fake reviews and testimonials specifically names AI-generated fake reviews by people who do not exist. Use a generated presenter as a presenter and do not let them claim they bought the product. Check your market’s rules and the ad platform’s policy on synthetic media, and get legal advice on anything borderline. Real people need their written consent.
Product stories and concept ads
The Gleamit film combines character animation and everyday moments with the real app flow. The sportswear concept took six takes, with a separate identity sheet before one read as a race.
Impossible shots
This is where AI costs least against a traditional shoot. A rock rising as a golem to lift a lighthouse would be a serious VFX job. It was made on MiniMax H3 turbo. These shots catch attention in a feed, and they fit social ads and campaign openers built around a familiar place.
What you can expect to receive
- A finished cut with voice, sound and captions, in the formats the campaign needs.
- Native resolution stated honestly. We do not upscale a take and call it native HD.
- Direction review before the final footage is made.
- Optionally, a repeatable process for mass production of campaign variations.
Details are on the production page.
When AI is the wrong choice
- Your product’s exact look is the whole point. Fine print, reflective packaging and complex mechanisms still drift. Film the product and generate around it.
- A named real person has to perform. Film them. We can then change the room and outfit.
- Your category is regulated. Health and finance claims need a human review of every frame and word.
Have a campaign in mind?
Send a brief. I work directly on each film, from concept and references through generation, editing and sound.
Discuss your project ↗