What the starting frame changes in an AI activewear ad
Six running-commercial takes show how a better starting frame, identity reference and shot brief shape the final ad.
Notes on making AI video
What things cost, what breaks, and what we can actually measure. Prices and findings carry the date they were taken.
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AI Video Price & Quality Index
The AI-video market changes every week. We are tracking it: dated prices now, comparable quality tests as they are run.
Quality scoring is not published yet. A rubric has to be defined and applied to more than one test round before any ranking would mean anything.
ComparisonsDated prices and like-for-like tests.
GuidesHow to direct a shot and evaluate the result.
Product notesWorkflow decisions, measurements and changes.
The flat rate that wasn’t: $0.134 advertised, $4.75 billed
A published “flat” per-second rate excluded the resolution we actually wanted. Reconciliation against one paid run exposed the 4.4× gap.
What a second of AI video costs, September 2026
Sixteen service and model combinations reduced to a per-second rate, with the resolution, pricing basis and limits that make the headline numbers unlike each other.